DJ Lag has composed an original piece of music for an advert that champions individuals living on their own terms.
Directed by the supremely talented Terence Neale, the BMW Option 2 campaign features Dear Ribane and electronic musician Merry Lamb Lamb – artists who are pushing boundaries in their creative fields.
The new global campaign for BMW’s brand-new model, The 2 Series Gran Coupe, the sixty-second film was created in partnership with Goodby Silverstein & Partners and director Neale of Park Pictures. It was led by award-winning creative directors, Matt Edwards and Wes Phelan. Award winning South African producers Daniel Lobel and Marc Algranti co-produced the track
We are proud to have two of our artists involved in this brilliantly rendered rejection of theconventional path – and the rewards of choosing a life journey that’s your own.