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DJ Lag and Dear Ribane feature in Terence Neale’s BMW global campaign

DJ Lag has composed an original piece of music for an advert that champions individuals living on their own terms.

Directed by the supremely talented Terence Neale, the BMW Option 2 campaign features Dear Ribane and electronic musician Merry Lamb Lamb – artists who are pushing boundaries in their creative fields.

The new global campaign for BMW’s brand-new model, The 2 Series Gran Coupe, the sixty-second film was created in partnership with Goodby Silverstein & Partners and director Neale of Park Pictures. It was led by award-winning creative directors, Matt Edwards and Wes Phelan. Award winning South African producers Daniel Lobel and Marc Algranti co-produced the track

We are proud to have two of our artists involved in this brilliantly rendered rejection of theconventional path – and the rewards of choosing a life journey that’s your own.