Secretly Announces Friends Of, A New Series of Record Releases & Artist Collaborations From Dead Oceans, Jagjaguwar and Secretly Canadian.
Bullion, Devendra Banhart & Noah Georgeson, Julie Byrne & Trayer Tryon, Ryan Hemsworth, Junglepussy, Theophilus London, Gia Margaret, Bongeziwe Mabandla, Madison McFerrin, Routine (Annie Truscott & Jay Som), Triathalon, Kenneth Whalum, Wet, and Ramy Youssef Set For Inaugural Lineup.
Ryan Hemsworth’s Pout EP out August 28th on Jagjaguwar
Today, Secretly record labels Dead Oceans, Jagjaguwar and Secretly Canadian announce Friends Of, a new project that extends the company’s dedication to dynamic and innovative collaboration. Beginning with Pout – a new EP from Ryan Hemsworth out August 28th – and continuing throughout the coming year, Friends Of is a series of special releases from an array of artists who may otherwise operate outside of the Secretly roster, but have now joined the group’s creative community in ways uniquely suited to the current moment.
While the seeds of Friends Of were planted in 2019, the project came to fruition as a way to address the rapid, drastic changes in how music is created and shared in the pandemic. On the genesis of the series and experimenting with the scale of Secretly, Jon Coombs, Secretly Group VP of A&R, says:
Music and friendship have always been inextricable. Our favorite records and artists are like dependable, empathetic friends themselves: helping us through tough times, cheering us through bright ones, amping us up or calming us down. The right song can remind us that it’s only half an inch of water when we think we’re going to drown. Across the board, we are better when we surround ourselves with friends that inspire and enrich us, and the artists taking part do exactly that. And so Friends Of is also an extension of this sentiment. We’re happy to call these artists friends, some old and some new, and are excited to help bring their art to the world. We hope you enjoy and make a new friend along the way.
From Bullion’s inventive productions, Junglepussy’s no-holds-barred rap and Ramy Youssef’s groundbreaking comedy, to new offerings from Devendra Banhart & Noah Georgeson, Gia Margaret, Bongeziwe Mabandla, Madison McFerrin, Routine (Annie Truscott & Jay Som), Triathalon, Theophilus London, Kenneth Whalum, Wet, Julie Byrne & Trayer Tryon and many more still to be announced, Friends Of provides the platform, infrastructure and services to support the way music is being created right now. Led by Secretly’s proven digital marketing strategies, which have backed recent breakthroughs from Angel Olsen, Bon Iver, Khruangbin, Moses Sumney, Phoebe Bridgers, and Porridge Radio, among others, Friends Of aims to elevate the voices of future icons.